The 360-Degree Internal Comms Evaluation is a comprehensive assessment process designed to analyze and enhance internal communication within organizations. We’re firm believers that everything comes down to simplified communication, seeking to understand people, and meeting them where they’re at—with clarity about where they want to go.
That’s why this evaluation prioritizes getting insight into the existing communication experience at all levels of the company. Our founder rolls up her sleeves and digs deep to connect on a human level with your employees. As a result, new discoveries are made, silent challenges are identified, and ideas for improvement flow.
This 360-degree approach is customizable to each company’s specific goals, but always encompasses three key steps:
1. Assessment Interviews:
Our founder will conduct in-depth interviews with a diverse group of relevant team members from different levels of the organization. These interviews aim to gain insight into current internal communication processes, ideal messaging cadence, unseen challenges, and more. Engaging with a variety of individuals ensures a comprehensive understanding of the organization’s internal comms landscape.
Case Study: During an assessment interview with a frontline employee, our founder discovered that the current internal communication channels were not effectively reaching this particular group. Through the interview, it was revealed that these frontline employees relied heavily on bulletin boards and face-to-face communication, while email updates were often overlooked. This anecdote highlighted the need for targeted communication methods tailored to specific employee segments, leading to recommendations for implementing digital signage and team huddles as additional channels to improve internal communication.
2. Messaging Evaluations:
Drawing from a selection of internal communications messages from recent months (provided by your team), our founder independently assesses the messaging based on employee communication best practices. Dimensions evaluated may include: intent, key message clarity, brand identity alignment, reader experience, sender authenticity, style and voice consistency, and open rates (if relevant data is provided). This evaluation helps identify areas of improvement and best practices for effective internal communication.
Case Study: Through the messaging evaluations, our founder discovered inconsistencies in the tone and voice used across different internal communications. In one particular instance, an email announcing a company-wide policy change was overly formal and lacked a sense of empathy, leading to confusion and resistance among employees. This anecdote emphasized the importance of maintaining a consistent and relatable tone in internal communications, which prompted the recommendation to incorporate a more empathetic and conversational style that resonates with employees.
3. Actionable Insights Report:
The results from the Assessment Interviews and Messaging Evaluations form the foundation of the Actionable Insights Report. This report offers a clear and concise overview of key takeaways and important findings from the evaluation. Additionally, it includes customized email templates for recurring or common messaging types, an in-house internal comms style guide (if not already available), and other essential components to enhance internal communication practices within the organization.
Case Study: In the Actionable Insights Report, our founder highlighted the need for improved onboarding communication based on feedback from assessment interviews and results from messaging evaluations. It was discovered that new hires felt overwhelmed by the volume of information received and lacked a clear understanding of the company’s vision and values. What’s more, onboarding messages were riddled with errors and reflected poorly on the company brand. To address this, the report included customized email templates for onboarding messages to provide a structured approach to introduce new hires to the company culture, expectations, and important resources.
By conducting assessment interviews, evaluating messaging practices, and providing an insightful report, we aim to empower organizations with actionable recommendations to enhance internal communication, foster employee engagement, and drive positive change within their teams. Book a free strategy session to learn more today.